Outsourcing Non-Core Business Processes is Crucial to Operating a Best-in-Class Auto or RV Dealership Today.

Why Should Auto Dealers and RV Dealerships Outsource Their Call Center and Warranty Departments?

Automotive Dealers and RV Dealerships spend millions of dollars every year on advertising and often don’t even know how many inbound calls they receive or how many go to voicemail.

Spending this much money on advertising, you'd better track your calls, know which sales people work the leads, and not miss a single potential sale. The best way to manage your inbound calls and capture more phone sales is to outsource to a live professional, 24/7 call-center.

Outsourcing in this manner has several advantages over handling your calls in-house:

Call-centers capture more leads

Automated systems typically capture 40 percent of leads. On average a professional live 24/7 call center can turn 70 to 80 percent of calls into leads or appointments. Call tracking is extremely important to guage ROI. You should be able to see how many calls your TV, radio, or print ads generate. You should also be able to determine the result of those calls, which sales people worked the leads, and which leads resulted in sales. Even if you have an automated system, much of the vital information is not captured and tracked. Often times, cell phones or residential numbers are blocked, or people may call from a number that is not their own. You have just lost a lead!

Put your in-house BDC to good use

An in-house BDC might be sitting around waiting for the phone to ring. A live call center staffed 24/7 is prepared for slow and peak call volume. Your BDC should be put to good use by making calls to set service appointments or follow up customer service satisfaction surveys.

Maintaining customers is just as important as generating new ones.

You cannot afford to have your BDC do both. If you do not have a BDC and have sales calls go directly to your sales people, ask yourself: Are they able to answer every call? Do they handle every call in a way that matches the media message? Do they keep track of each call and log if it turns into a lead or not? If they do not turn a call into a lead, probably not.

Does your BDC speak Spanish?

Most dealerships cannot afford to have more than one BDC who may not speak Spanish. A bilingual 24/7 live call center will have Spanish-speaking staff available around the clock to drive leads or appointments to the dealership. The Spanish market is huge. Dealerships that don’t have bilingual staff could lose hundreds of potential sales.

You cannot afford not to outsource. Contact us today for more information on how we can improve your process.